A damp and misty start to the day this morning as I head down to London for the Property Agents Independent Partners Conference and Cocktail Party.
The conference and cocktail party are taking place at the prestigious Royal Automobile Club on Pall Mall.
I have to admit to being slightly nervous as I’m giving a short presentation on how we can use Social Media to promote the organisation. I’m more of an enthusiast than an expert, but I’m well prepared and provided the technology behaves itself it will be quite interactive.
PAI as an organisation is celebrating its 50th Anniversary this year. It’s a great organisation. 50 years on we have 27 member firms across the whole of the UK with over 200 surveyors providing commercial property advice to clients. All of the member firms are independently owned and run. Our USP is our detailed knowledge of the local and regional market places in which each firm operates. Clark Weightman are the members for East Yorkshire and Northern Lincolnshire. We work with our fellow members if they need to provide commercial property advice to their clients in our area and likewise if one of our clients needs assistance in a town or city that we are not 100% familiar with we can call upon the member local to that area to assist us.
We’ve recently worked with one of the other members on an office requirement in Hull as part of national charity’s property requirements.
I am a member of PAI’s national marketing group. We have a two tier strategy. Firstly to promote the use of PAI through our member firms and secondly to promote the PAI brand across the UK property market. For a business with properties across the whole of the UK PAI should be the natural alternative to using one of the national surveying firms, who will not have the indepth local and regional knowledge that the PAI member firms can provide.
The newly launched Property Agents Independent newsletter can be read online now – November issue available here.