The Ice Bucket Challenge is taking social media by storm, writes Clark Weightman Director Carl Bradley. It’s an interesting phenomenon; whoever thought it up is pure genius! Get someone to pour a bucket of ice cold water over your head, nominate someone else and then give some money to charity, brilliant. A work colleague even found himself excited to have been nominated and was eagerly plotting how best to take on the challenge to its greatest effect. A mischievous glint was spotted in his eye as he analysed his options of who to nominate next though his enthusiasm dwindled slightly upon realization that everyone had apparently run out of ice. I did suggest a trip to Grimsby docks as they have a major ice making kit there but he’d probably end up smelling of fish for a fortnight but alas, it is for charity.
Thinking about the way in which social media has driven this craze forward leads me to think about how we apply it within our business and how we can reach huge audiences. I recently went to a business breakfast where Dan Germain was one of the speakers. If you haven’t heard of Dan he is one of the founders of Innocent and is head of their brand and creative thinking. The impression that he left from his short, but imposing presentation was that we mustn’t underestimate the power of social media. The most amazing thing about it is that it is free – well for the time being anyway.
With this in mind we’re really focusing on what social media can do for us and in turn for our clients. Whenever we put a new property on the market we’re letting people know about it through our Twitter feed, Facebook page and LinkedIn updates. We’re new to Facebook with a modest but burgeoning following on Twitter and over 1,000 connections on LinkedIn. It’s now an imperative part of our marketing strategy with any property we are selling or letting to promote it via social media. If it’s your property, that is an instant audience that knows about the building’s availability. With other social media campaigns we are signposting followers to our website which in turn has an excellent Property Search facility. So if you’re thinking about selling or letting your property think about the work that we are doing via social media to find you a buyer or a new tenant.