Chartered surveyors offer a service which one does not require on a regular basis, with that being said, it can prove costly when the need arises. It is for that exact reason that potential clients are faced with a daunting task in choosing the right professional to suit their needs. After all, their home is probably the most valuable thing they own.
Following a quick google search and a visit to your website, a potential client may quickly forget the name of your business or be swamped by too much choice. If however, the potential client “likes” your official page on facebook or follows you on twitter (just two examples of the most popular social media channels) you have established a stronger channel for communication and brand awareness.
Social media enables you to present yourself and your services in a friendly and accessible manner which can integrate perfectly into the clients’ day to day online browsing routine. You could share your expertise in blog posts and extend the reach of your brand. In turn, potential clients can get a feel for who you are through your branding and they can see exactly what previous clients are saying about you and how you respond to enquiries.
Clients are far more likely to move forward with your services when they feel like a company will appreciate their business. You may think that with the good publicity comes the bad, and whilst yes, some complaints may be put out into the public domain; at least you have an opportunity to address these complaints directly and be visibly working toward providing a solution.
Further, if a client is pleased with the service you have provided they are far more likely to share your online content and recommend you to friends if they can do so by simply clicking on a “share” button.